Man with binoculars

Binocular Advertisement, Nippon Kogaku K.K, Journal of Finance and Commerce,1948, A Nippon Times Publication.

Library collection of Yale University

Optical Advertisement, Nippon Kogaku K.K, Journal of Finance & Commerce,1953.

Library collection of Yale University

Optical Advertisement, Nippon Kogaku K.K, Journal of Finance & Commerce, 1951 A Nippon Times Publication, Library collection of Yale University

Text Box: VINTAGE MINIATURE BINOCULARS

Japanese External Reverse Porro Prism Binoculars. VIRTUAL MUSEUM

 

- GERMAN ORIGINS #1

- GERMAN ORIGINS #2

- GERMAN ORIGINS #3

- GERMAN ORIGINS #4

- GERMAN ORIGINS #5

- GERMAN ORIGINS #6

- JAPANESE ORIGINS #1

- JAPANESE ORIGINS #2

- JAPANESE ORIGINS #3

- JAPANESE ORIGINS #4

- JAPANESE ORIGINS #5

- JAPANESE ORIGINS #6

- JAPANESE ORIGINS #7

- INTRODUCTION #1

- INTRODUCTION #2

- DISTRIBUTION #1

- DISTRIBUTION #2

- DISTRIBUTION #3

- DISTRIBUTION #4

- DISTRIBUTION #5

- DISTRIBUTION #6

- DISTRIBUTION #7

- DISTRIBUTION #8

- DISTRIBUTION #9

- FUN ANALYZING BRANDS #1

- FUN ANALYZING BRANDS #2

- FUN ANALYZING BRANDS #3

- FUN ANALYZING BRANDS #4

- BINOCULARS BY BRAND A-B

- BINOCULARS BY BRAND C-G

- BINOCULARS BY BRAND H-M

- BINOCULARS BY BRAND N-Q

- BINOCULARS BY BRAND R-S

- BINOCULARS BY BRAND T-Z

- PHOTO GALLERY #1

- PHOTO GALLERY #2

- PHOTO GALLERY #3

- PHOTO GALLERY #4

- PHOTO GALLERY #5

- PHOTO GALLERY #6

- PHOTO GALLERY #7

- PHOTO GALLERY #8

- PHOTO GALLERY #9

- PHOTO GALLERY # 10

- PHOTO GALLERY # 11

- PHOTO GALLERY # 12

- VINTAGE ADVERTISING #1

- VINTAGE ADVERTISING #2

- VINTAGE ADVERTISING #3

- VINTAGE ADVERTISING #4

- VINTAGE ADVERTISING #5

- VINTAGE ADVERTISING #6

- VINTAGE ADVERTISING #7

- VINTAGE ADVERTISING #8

- ORIGINAL BOXES #1

- ORIGINAL BOXES #2

- CAN YOU REPAIR THESE?

- REPAIR SEIZED OCULARS IF

- COLLIMATE AND REPAIR CF

- MORE REPAIRS #1

- MORE REPAIRS #2

- MORE REPAIRS #3

- IDENTIFY THIS

- SWAP SHOP & MISC

- MISC #1

- MISC #2

- BIG & SMALL #1

- BIG & SMALL #2

- BIG & SMALL #3

- BIG & SMALL #4

- BIG & SMALL #5

- BIG & SMALL #6

- BIG & SMALL #7

- BIG & SMALL #8

- OTHER BINOCULARS #1

- OTHER BINOCULARS #2

- OTHER BINOCULARS #3

- OTHER BINOCULARS #4

- OTHER BINOCULARS #5

- OTHER BINOCULARS #6

- OTHER BINOCULARS #7

- OTHER BINOCULARS #8

- OTHER BINOCULARS #9

- OTHER BINOCULARS #10

- OTHER BINOCULARS #11

- OTHER BINOCULARS #12

- OTHER BINOCULARS #13

- OTHER BINOCULARS #14

- OTHER BINOCULARS #15

- OTHER BINOCULARS #16

- BINOCULAR CATALOGS #01

- BINOCULAR CATALOGS #02

- BINOCULAR CATALOGS #03

- BINOCULAR CATALOGS #04

- BINOCULAR CATALOGS #05

- BINOCULAR CATALOGS #06

- BINOCULAR CATALOGS #07

- BINOCULAR CATALOGS #08

- BINOCULAR CATALOGS #09

- BINOCULAR CATALOGS #10

- DATA BINOCULARS BRANDS

- INDEX #1 (A-L)

- INDEX #2 (M-Z)

- JB JE MFGR. CODE LIST

- TRADEMARKED LOGOS

Text Box:   PAGE NAVIGATION: I WANT TO SEE:

TOR Lumion Japanese Miniature Binoculars, dating from Between the WorldWars. Very Unusual Green Color. TOR Lumion Japanische Miniaturferngläser, aus der Zeit Zwischen den Weltkriegen. TOR Lumion Binioculaires Japonaises Miniatures, d'entre-deux-Guerres. Couleur Verte très Inhabituelle. TOR Lumion Японский миниатюрный бинокуляр, от между мировыми войнами. Очень необычный зеленый цвет. TOR Lumion 世界 の戦争から日本のミニチュア双眼鏡。非常に珍しい緑色。 TOR Lumion Japanska Miniatyrbiniokulär, Från Mellan Världskriget. Mycket Ovanlig grön färg. TOR Lumion Binioculares en Miniatura Japoneses, de Entre las Guerras Mundiales. Color Verde muy Inusual. TOR Lumion Binioculars Miniatura Giapponese, tra le due Guerre Mondiali. Colore Verde Molto Insolito

TOR Lumion 6x15 binoculars TOR Lumion 6x15 binoculars

TOR Lumion binoculars serial number 2006. Made prior to WWII. Very unusual original green painted finish Collection of Mark Ohno

I calculate that I have physically handled around 1,200 Japanese miniature binoculars and have viewed photos of another 30,000 or more. These are the first green painted Japanese miniature prismatic binoculars I’ve ever seen (I do have a green anodized post war pair), so they are a distinct oddity. It is not that the Japanese binoculars industry never painted optical products green. I own and have also seen lots of large Japanese WWII and pre WWII non hand held military binoculars that were painted green. (both large ship’s binoculars and trench periscope binoculars). But consumer marketing is all about catering to expectations. And I think (speculation) that prior to the explosion of green rubber armored binoculars in the 1970’s (copied from military models of around that time period and initiating a proliferation of all sorts of colors on binoculars) and even more so prior to WWII consumer and distribution expectations were that serious (and generally quite expensive) prismatic binoculars would be black. The more frivolous and much cheaper non prismatic opera glasses were acceptable in any color, and were often marketed to women with a conscious aspect of being seen using them where pose/ style/ appearance were more important than optical performance (most Galilean opera glasses have minimal optical performance) Years ago I used to go to stage plays. I sometimes saw people with opera glasses, which was considered a normal practice. Instead I brought along large high powered binoculars (definitely not considered conventional behavior). If the play was dull it opened up all sorts of new and entertaining aspects to the performance. The actors smiles and expressions as seen by eye or through opera glass when seen up close through high power binoculars were closer to strange contorted grimaces, and the stage lights made big drops of sweat roll down the actors faces and you could watch to see if they flicked them away by some movement. The reality that the binoculars revealed was very different from the calculated projections you were supposed to perceive at a distance. The 6-10 power magnification of miniature binoculars provide the same magnification of full size binoculars with the unobtrusive appearance of using small opera glasses. Lack of marketing materials for Japanese miniature binoculars in the interwar years precludes much analysis of the intended consumers (the 1940’s Oppelman catalog has them in with guns so male oriented). But we know by the ads and case designs that the marketing of the Fata Morgana binoculars in the 1920’s included expectations that a significant part of their market would be female. And the fact that sales outlets included jewelry reinforces that idea. Women have traditionally been saddled with imposed social expectations of propriety. For example the proliferation of large bottles of alcoholic patent medicines in the USA from the 1880’s through WWI marketed for woman’s troubles was actually a socially acceptable way for woman to drink liquor. l excavated some turn of the century dumps and the amount of liquor consumed for “woman’s troubles” was pretty impressive. In the 1930’s if a woman going to a stage play wanted to look at the wrinkles or sweat on actors faces or color of their eyes or the lipstick on their teeth then hauling out big binoculars would have gotten much odder looks than I ever got in the 1970’s, but these green pre war miniature binoculars would have seemed like another pair of innocuous socially mundane opera glasses.

TOR Lumiion 6x15 binoculars

Evolution of Asahi Optical/Pentax miniature Binoculars Markings . Entwicklung der Asahi Optical/Pentax-Miniatur-Fernglasmarkierungen. Evolution des Marques de Jumelles Miniatures Asahi Optical/Pentax. Эволюция маркировки миниатюрных биноклей Asahi Optical/Pentax. Asahi Optical/Pentax ミニチュア双眼鏡のマーキングの進化。 Utveckling av Asahi Optical/Pentax Miniatyrkikare Markeringar.Evolución de las Asahi Optical/Pentax Marcas de Prismaticos en Miniatura. Evoluzione di Asahi Optical/Pentax Miniature Binoculars Markings .

AOCo Towner 6x15 binoculars Heiland Pentax 5x15 binoculars Honeywell Pentax 6x15 binoculars Bushnell 6x25 binoculars AOCO  Jupiter Jr 6x25 binoculars AOCo Jupiter Jr6x15  binoculars

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Occupied Japan Asahi “ AOCo ” logo marked binoculars (ca 1950-1952)

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Unknown importer C.E.Z contract Asahi binoculars. “ AOCo ”logo plus “ C.E.Z ” marked

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Sears US importer retail chain  contract Asahi binoculars. “ AOCo ” logo plus “ Tower ” marked

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Bushnell US importer/ distributor contract Asahi binoculars. “ AOCo ” logo plus “ Bushnell ” marked

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Asahi Penta 6x15 binoculars

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Asahi Pentax binoculars from transition to Pentax markings. “ AOCo ”logo plus “ Asahi Pentax ” marked.

US exclusive importer Honeywell Asahi binoculars. “ Honeywell Pentax ” plus “ Asahi Optical ” marked

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US exclusive importer Heiland Asahi binoculars. “Heiland Pentax ” plus “ Asahi Optical ” marked. (Heiland was parent co of Honeywell).

ALPS K.S.S. Pre-War Japanese Miniature Binoculars. „ALPS K.S.S.“ M iniaturferngläser sind vor dem Zweiten Weltkrieg in Japan. Jumelles Miniatures de « ALPS K.S.S. » Fabriquées Avant la Deuxieme Grande Guerre Mondiale « ALPS K.S.S. ». миниатюрные бинокль выпуска до второй ировой войны в Японии ALPS K.S.S. ミニチュア双眼鏡が2回目の世界大戦の前に日本で作られます   « ALPS K.S.S. » Prismáticos en Miniatura Fabricados Antes de la Segunda Guerra Mundial en Japón. « ALPS K.S.S. » Binocolo Giaponese

Alps KSS 6x15 miniature binoculars

ALPS K.S.S. 6x15 Binoculars, with Case, serial number 2304. Manufactured prior to WWII in Japan. Collection of Mark Ohno

Sports fan with binoculars Text Box: PG 13 of 105

An Asian Importer’s Gift of Miniature Binoculars. Geschenk Eines Asiatischen Importeurs von Miniaturferngläsern. Jumelles Miniatures offertes par un Importateur Asiatique. Подарок миниатюрного бинокля азиатского импортера. アジアの輸入業者からのミニチュア双眼鏡の贈り物 En Asiatisk Importörs Present av Minikikare.Un Regalo de un Importador Asiático de Binoculares en Miniature.Il Regalo di un Importatore Asiatico di Binocoli in Miniature.

Zuio 6x15 binoculars

These Zuio OIC 6x15 binoculars were presumably given by the Texas Asiatic Import Company as a gift to volume customers or distributors of the surveying equipment (transits) that they imported from Japan. The Texas Asiatic Import Company was frequently listed in trade directories from at least 1957-1966, and was located at 2127 Fort Worth Ave, Dallas 11, Texas USA at that time.

Asahi Pentax 6x25 binoculars

UK market Asahi Pentax binocularsfrom transition to Pentax markings. “AOCo ” logo plus “ Asahi Pentax ” marked.